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Carl Spencer - Taguchi and Multivariate Testing Consultant

Taguchi and Multivariate Testing Taguchi is a form of statistical analysis which when applied to multivariate testing allows multiple variables to experimented with at any one time. This then allows complex experiments to be operated  and yet not lose the focus on the core variables throug...

Carl Spencer - Analytics and Website Optimisation

Analytics & Website Optimisation Having now worked in the online marketing industry since 1998 as both a freelance agent and operating my own company I can offer some of the greatest experience in website optimisation whether it be for search engine optimisation or conversion rate enhancement. ...

Carl Spencer - SIBET - Soft Issues Business Evaluation Tool

SIBET – Soft Issues Business Evaluation Tool It all started with being seconded to UK MoD as one of only 4 industry defence representatives to audit the \'fairness\' of a new search engine intended for use by the Defence Procurement Executive for use in analysing the growing number of bids ...