Strategic Testing and Web Optimisation Consultant

Carl Spencer

My experience in Taguchi Methods, Website Optimisation and Bid Optimisation:

  • Join BAE Systems / Royal Ordnance and supervise the FIRST ever large scale Taguchi experiment in the UK – 1988! More on Taguchi Methods
  • Go on to use Taguchi within my thesis sponsored by BAE entitled: "Design Optimisation and Application of Taguchi methods to Shaped Charge Design" – 1990
  • Project management & contract management of many high value research & development contract - 1993 - 1999
  • Temporarily seconded to UK MoD to audit their Soft Issues Business Evaluation Tool [SIBET] software as one of only 4 representatives from industry – 1998
  • Win first contract using SIBET! – 1998
  • Optimise my first website for Yahoo! – 1998
  • Employed by BAE, GEC-Marconi & Qintetiq to optimise several high value commercial bids to gain higher scoring against SIBET – 1998 - 2000
  • Manage the development of Searchitopia a system that allows a webmaster to build a search engine and integrate into a website – 2002
  • Research the Presence, technology and accessibility of websites for some 1.7M businesses across the UK using automated crawling technology for various government quangos as part of the UK Online for Business Initiative – 2002 - 2003
  • Optimise over 500 websites between 2000 and 2005. More on website optimisation
  • Take a sabbatical at Lancaster University to develop of Yalert for the first internet based brand monitoring solution in the – 2005
  • Now optimising websites for both performance and traffic. Contact me